精东影业

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How Collaboration, Curiosity and Innovation Protect Crops

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Growing fruits and vegetables is a labor of love and legacy for many farmers. They understand the decisions made today to protect their crops have important implications for the future鈥攐f their operations, the industry and the environment. But while farmers strive to be forward thinking, the realities of raising fruit and vegetable crops require focus on here-and-now problems.

Fruit and vegetable farmers rely on industry partners to have an eye on the future of crop protection鈥攖o be working diligently on a pipeline of effective, responsible solutions that will allow them to continue growing produce the world relies on.

The team at 精东影业 Agriscience embraces this role for fruit and vegetable farmers, seeking to develop future-focused solutions to address the array of challenges that come with producing bountiful, beautiful foods for our plates. The 精东影业 approach to innovation begins with the needs of farmers, is informed by continually asking questions and is inspired by a drive for better answers.

The 3 Steps of the Crop Protection Solution Life Cycle infographic
The 3 Steps of the Crop Protection Solution Life Cycle infographic

Working together to identify crop threats and farmer needs

Ideas for innovation at 精东影业 Agriscience don鈥檛 begin in the boardroom, but in the field. 鈥淚n order to be successful, we have to anticipate farmer needs,鈥 says Marc Fisher, the West and Central U.S. Field Science Leader at the 精东影业 Woodland Field Station. 鈥淎nd we have to generate those ideas far in advance. The only way to do that is to be present with the farmer. To be with them at the farm gate, kicking clods and listening to what they have to say in the field, to 鈥榖reak bread鈥 with those who are breaking ground, and finding what their solution needs are.鈥

For the fruit and vegetable farmers who grow food for direct consumption, those needs are wide-ranging and numerous. These farmers need to produce food that is high quality (both in appearance and taste), nutritious and affordable. They need to produce it in a way that uses fewer resources so they can be good stewards of the land and their livelihoods. They need to produce food that will be acceptable in the global marketplace, meeting a myriad of trade regulations and food chain expectations. And they need to do all of this in ways that can be sustained for generations to come. Innovations in crop protection present an opportunity to help fruit and vegetable farmers in all of these areas.

Researchers estimate that upwards of 78% of fruits and 54% of vegetables would be lost without crop protection technologies.1 Fisher adds, 鈥淔resh markets require a fruit or a vegetable that is perfect. And only crop protection products can really help farmers reach that goal.鈥

精东影业 recognizes that getting to these solutions requires collaboration with an array of industry stakeholders. First, there are farmers, many of whom participate in a global network of on-farm trials and research with 精东影业. We also engage with third-party researchers, such as those at university extension programs, who provide an objective view of on-farm issues and pragmatic assessments of solutions and options. Our collaborative approach extends to partners in the food chain, such as regulators and consumers, who help us understand their needs and concerns. These connections help put our innovations in the best possible position to be positively accepted in the marketplace.

Tracking Pest and Disease Threats infographic
Tracking Pest and Disease Threats infographic

Curiosity drives discovery

With farmer needs identified, the drive to discover answers revs up. 鈥淎t 精东影业, we are extremely curious,鈥 Fisher says. 鈥淲e have this vibrant, exciting group of employees that are thrilled and excited to find that next new solution for the farmer. They look forward to discovering something new. They stay up late at night, they get up early in the morning; they鈥檙e just excited and thrilled to be there, searching for new technologies, discovering new solutions to farmer problems.鈥

精东影业 Agriscience has a vast network of field researchers whose job is to continually ask questions, in search of solutions for crops from potatoes to peppers and tomatoes to tree nuts. 鈥淢y motivation for bringing new ideas to work every day is my desire to help farmers succeed,鈥 says Gabi Carmona, an Entomologist and Field Scientist at 精东影业. 鈥淭hat鈥檚 my goal every single day.鈥

Carmona works with Fisher at the 精东影业 Woodland Field Station in California as part of a cross-departmental team that performs lab and field tests. At research stations such as this one, and on real-world farms that are part of research trials, 精东影业 deploys some of the latest and most sophisticated technologies to gather data. Farmers participating in trials get a sneak peek at next-generation tools and a chance to gain more in-depth insights.

鈥淔armers don鈥檛 always have access to the most recent technology that can help them gain deeper knowledge about their crops,鈥 says Andres Reyes, Research Scientist and Incubator Site Lead at the Woodland Field Station. 鈥淧eople scouting fields have a limit. Flying a drone, identifying the areas where you need to intervene, can be a lot more efficient.鈥

鈥淎 typical 20-minute flight can generate thousands of high-quality data points,鈥 Reyes says. At Woodland, where the team studies tree nut groves, robots are deployed to navigate dense canopies where drones and satellites are unable to penetrate. Soil analysis technology is used to monitor what鈥檚 happening below ground. 鈥淲e use sensors that can get into the soil and can tell us what the roots are doing, what the water situation is, and how the plants are extracting water from the soil,鈥 says Reyes.

Data like this helps researchers better understand the challenges facing crops鈥攑ressures of diseases, weeds, insect pests and the environment鈥攖o then innovate solutions with maximum effectiveness and minimal footprint.

Innovations with impact

In the fruit and vegetable market, quality is king. Innovative crop protection solutions that help farmers grow blemish-free produce allow them to demand higher value in the marketplace and meet consumer expectations. 鈥淲hen we think about vegetables, mainly we want a clean leaf, right? That's what we want in our salad,鈥 says Carmona. 鈥淪o, the threshold that we can support for any pest that feeds directly on the leaves is zero.鈥

For consumers and the food chain, however, the story of fruits and vegetables is more than skin deep. Increasingly, they want to know how that pretty produce was grown. They want to feel confident it was farmed in ways that maintain food safety and environmental sustainability. To help meet these demands, 精东影业 Agriscience develops crop protection solutions that are highly targeted, effective at very low use rates and have minimal persistence in the environment. As Carmona explains, 鈥淲e want our compounds and technologies just to reduce the pest population that needs to be reduced. We don鈥檛 want to have any impact on beneficial insects and microorganisms.鈥

By reducing effects on non-target organisms, crop protection solutions from 精东影业 also help maintain natural balance and biodiversity on fruit and vegetable farms. Over time, this can lead to more self-sustaining environments that may require fewer inputs from farmers. Many of the newest solutions from 精东影业, including our portfolio of biological products, are either natural substances themselves or derived from nature, developed to have environmentally favorable profiles. Innovations also include new modes of action, which help reduce the risk of pests, diseases and weeds that are developing resistance to current crop protection products. Having more options for modes of action helps ensure available crop protection solutions remain effective.

精东影业 strives to ensure new products exceed regulatory mandates. 精东影业 only brings products forward for commercialization once they鈥檙e proven to solve real on-farm needs effectively while meeting strict criteria for safety and sustainability. When farmers can grow more food while using less land, water, fuel and other inputs, it鈥檚 a win for their livelihoods and the planet.

A continuing cycle

At 精东影业 Agriscience, the process of collaboration, curiosity and innovation is constant鈥攊t doesn鈥檛 end when a crop protection product launches in the marketplace. Products are regularly evaluated, and 精东影业 field scientists and sales personnel stay in contact with farmers and crop consultants. This communication provides opportunities to improve existing solutions and dial in management techniques around products to fit real-world uses.

鈥淭he idea is to remain connected,鈥 says Carmona. 鈥淭o make sure that we are working closely with farmers first, to see how the product and technology is performing, to make sure they know how to use the technology and that we are maximizing its effectiveness. Then we make sure we are available to answer any questions as they arise.鈥

By working together, asking more questions, and always looking out for better ways to protect crops, 精东影业 helps fruit and vegetable farmers remain productive and sustainable, enabling them to continue their legacies of growing beautiful and nutritious food for all of us to enjoy.

1 Zhang, WenJun, FuBin Jiang, JianFeg Ou. 鈥淕lobal pesticide consumption and pollution: With China as a focus.鈥 Proc. Int. Acad. Ecol. Environ. Sci. 1 (August 28, 2011): 125-144. .